Developing a Crisis Communication Strategy for Your Business

| December 3, 2012
Crisis Communication Strategy

Crisis Communication Strategy

You never know when a crisis can happen. BP wasn’t expecting the oil spill — not even the second time. Natural disasters, accidents, and corporate scandals can happen at any time. If you aren’t prepared for them, you can take a blow to your company’s reputation, losing customers and sales.

It is important to develop a crisis communication strategy that includes both public and government communications. Here are a few tips for develop a crisis communication strategy for your business:

Hire a Strategic Consultant

Strategic consultants such as those at firms like Earnscliffe in Canada or Accenture in the U.S. can work with your company to develop an effective crisis communication strategy. These consultants have years of experience in helping businesses build relationships, and they can offer tailored advice to help you be ready in the event of an emergency. They can help you tailor your message for the public, including your customers and potential customers, as well as the government, whose involvement could have legal ramifications for your company, depending on the nature of the emergency.

Create a Crisis Communication Team

When there’s a crisis, it’s easy for your message to quickly become unraveled amidst the chaos. Identifying a crisis communication team will help ensure that your company has a quick response and stays on message. Media can quickly be directed to the right person, and each member of your team can be trained to effectively speak to the media and to deliver a pre-defined message.

Prepare Company Documents

It is important to have key documents ready to go so that you can deliver your message quickly and can ensure appropriate branding. These materials can include your company logo (in all formats for broadcast and publication), letterhead for official communication, company reports, financial reports, and any other data that may need to be provided quickly. Preparing these documents ahead of time ensures that your company can response to a crisis with authority.

No business wants to prepare for a crisis — better that it never happened at all! However, if your business does not prepare a crisis communications strategy, you could be left unprepared in an emergency, and that could deliver a blow to your business from which you may never recover. Use these tips to develop a crisis communications strategy so that you’re prepared no matter the situation.

Developing a Crisis Communication Strategy for Your Business

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