Nine Ideas To Advertise Your Small Business

| August 28, 2013

Nine Ideas To Advertise Your Small BusinessIf you find your business to be struggling during a time when it should be booming, it may be time to employ the use of new advertising strategies. These are nine different ideas you can use to advertise and gain exposure for your small business.

Order and Hand Out Promotional Items

Get those promotional items circulating in the public! Make sure they are items that people can actually use so that they gain more exposure. For example, you can handout customized backpacks during a ?back to school? event. This is a great way to get brand exposure, plus, people love free schwag!

Sponsor an Event

Sponsoring an event is a win-win situation for both the sponsor and the individual/team/group being sponsored. They benefit from your sponsorship, while you gain exposure from your support and promotional items you place at the event.

Advertise Online

Many businesses these days benefit from taking their advertising efforts online. Whether you get involved on Facebook or you get involved in a Google AdWords campaign, it doesn’t hurt to extend your business’s presence to the internet.

Create a Blog for Your Business

Another great way to get involved in the online aspect of your marketing is to create a blog for your business. Post relevant content that is optimized for search engines so that consumers can easily find your business. It’s even better if you have a website that you can connect your blog to.

Guest Post on Other Blogs

Not only should you posting on your blog, but you should also take advantage of guest posting on other blogs to funnel traffic back to your own website from another. This helps immensely if the blog you guest post on is highly popular and ranked high in search engines.

Host Events at Your Physical Location

Everybody loves events, so why not host one at your brick and mortar store? You can host a contest or giveaway to attract attention to your business. Not only will you gain exposure, but attendees can try their hands at the contests and possibly walk away with prizes.

Write a Press Release

The majority of people are in tune with the news, so why not write yourself a press release? You can even give the news station a media kit to make it easy for them to cover your store as well. Be sure to include a freebie that they can keep as a thank you.

Attend Networking Events

Never underestimate the importance of attending expos or events that relate to your business’s niche. This is where you can really get the name out about your company and network with some powerful people in the same industry.

List Your Company with Google Local

Lastly, if you haven’t already, create a listing for your business on Google Local so that locals can easily find you online and obtain information such as your store hours or phone number. Additionally, be sure to include a location using their Maps service so that they can easily locate your store should they need to find it immediately!

Overall, there are loads of things you can do to get the word out about your business. Always keep pushing the word out and even grab ideas from competitors to increase your exposure. The more you push your business to the public, the larger the chance there will be for a conversion.

Nine Ideas To Advertise Your Small Business

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