{"id":4168,"date":"2026-04-08T08:00:00","date_gmt":"2026-04-08T08:00:00","guid":{"rendered":"http:\/\/yourfinanceinfo.com\/2026\/04\/08\/microstrategy-rebrands-to-strategy-announces-10000-btc-purchase-worth-780-million\/"},"modified":"2026-06-01T16:02:16","modified_gmt":"2026-06-01T16:02:16","slug":"microstrategy-rebrands-to-strategy-announces-10000-btc-purchase-worth-780-million","status":"publish","type":"post","link":"https:\/\/yourfinanceinfo.com\/th\/microstrategy-rebrands-to-strategy-announces-10000-btc-purchase-worth-780-million\/","title":{"rendered":"MicroStrategy Rebrands to Strategy, Announces 10,000 BTC Purchase Worth $780 Million"},"content":{"rendered":"<p>Strategy \u2014 the enterprise analytics firm formerly known as MicroStrategy \u2014 has announced the acquisition of an additional 10,000 Bitcoin for approximately $780 million, bringing its total holdings to over 542,000 BTC and further extending its position as the world&#8217;s largest publicly traded corporate Bitcoin holder by a significant margin.<\/p><p>The purchase was funded through a combination of proceeds from the company&#8217;s latest convertible note offering and an at-the-market equity program. Co-founder and executive chairman Michael Saylor announced the acquisition on social media with his trademark brevity: &#8220;Strategy acquires 10,000 BTC for ~$780M at ~$78,000\/BTC.&#8221;<\/p><p>The company&#8217;s Bitcoin yield metric \u2014 its preferred KPI measuring BTC per diluted share \u2014 increased by 1.2% following the announcement, reaching a new all-time high. Strategy has now acquired Bitcoin in every calendar quarter since August 2020 without exception.<\/p><p>Wall Street analysts remain divided on the firm&#8217;s approach. Bulls point to the BTC appreciation that has outpaced dilution from share issuances, arguing the strategy has created enormous shareholder value since inception. Bears argue the firm is levered to a single volatile asset and that its premium to NAV \u2014 currently around 1.6x \u2014 is unsustainable.<\/p><p>Strategy&#8217;s MSTR shares rose 4.2% on the day of the announcement, outperforming Bitcoin itself. The company&#8217;s total Bitcoin portfolio is now valued at approximately $42 billion at current prices.<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e17\u0e35\u0e48\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e02\u0e49\u0e2d\u0e07<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/yourfinanceinfo.com\/th\/blackrocks-ibit-bitcoin-etf-crosses-50-billion-in-assets-under-management\/\">BlackRock&#8217;s IBIT Bitcoin ETF Crosses $50 Billion in Assets Under Management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yourfinanceinfo.com\/th\/bitcoin-etfs-record-historic-9-day-inflow-streak-totaling-2-12-billion\/\">Bitcoin ETFs Record Historic 9-Day Inflow Streak Totaling $2.12 Billion<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Strategy \u2014 the enterprise analytics firm formerly known as MicroStrategy \u2014 has announced the acquisition of an additional 10,000 Bitcoin for approximately $780 million, bringing its total holdings to over 542,000 BTC and further extending its position as the world&#8217;s largest publicly traded corporate Bitcoin holder by a significant margin. The purchase was funded through<\/p>","protected":false},"author":2,"featured_media":4167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,34],"tags":[136,162,141,178],"class_list":["post-4168","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bitcoin","category-industry","tag-bitcoin","tag-crypto-industry","tag-institutional-investors","tag-microstrategy"],"_links":{"self":[{"href":"https:\/\/yourfinanceinfo.com\/th\/wp-json\/wp\/v2\/posts\/4168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourfinanceinfo.com\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourfinanceinfo.com\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourfinanceinfo.com\/th\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yourfinanceinfo.com\/th\/wp-json\/wp\/v2\/comments?post=4168"}],"version-history":[{"count":1,"href":"https:\/\/yourfinanceinfo.com\/th\/wp-json\/wp\/v2\/posts\/4168\/revisions"}],"predecessor-version":[{"id":4442,"href":"https:\/\/yourfinanceinfo.com\/th\/wp-json\/wp\/v2\/posts\/4168\/revisions\/4442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourfinanceinfo.com\/th\/wp-json\/wp\/v2\/media\/4167"}],"wp:attachment":[{"href":"https:\/\/yourfinanceinfo.com\/th\/wp-json\/wp\/v2\/media?parent=4168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourfinanceinfo.com\/th\/wp-json\/wp\/v2\/categories?post=4168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourfinanceinfo.com\/th\/wp-json\/wp\/v2\/tags?post=4168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}